BAM - Business Marketing Mixer

The BAM Project

Are looking for ways to grow your reach/business and stretch your marketing dollar?

Did you realize that:

· Women in the U.S. spend more than $3.3 trillion annually (purchasing power)

· 85% of all brand purchases are made by women
91% of new homes
80% fashion (family and home)
93% food
65% new cars

· Women in business will invest $44.5 billion in high tech products this year

· 60% of US women work outside the home, earning $1 trillion each year in aggregate

· Women are starting new firms at twice the rate of all other businesses

· 70% of new businesses are started by women

· Women in business have time pressures and are eating out more

· 68% of women business owners and 60% of women employees dine out with their families at sit-down or fast-food establishments at least once a week

Are you looking to grow your business in 2012?
As a business what are you doing to tap into the "purchase power" of women?
Do you have a specific marketing initiative that is designed to target just women?
Having you considered the power of collaboration?

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