“Back to Basics”
PART 2 - Production & Business Systems
Production
· Accountability
o Accountability Partner
o Consequences
· Appointments
o Listing Presentation
o Taking the Listing
· Tracking
o Prospecting
o Lead Conversation
o Productivity & Effectiveness
Systems
· Business Plan
o Annual & Quarter
· Marketing
o Online Presence
o Before – During – After the Sale
o Setting Expectations
· Lead Generation
o Online Lead Capture
o Prospecting
o Mail
o Face-to-Face
· Referrals
o Past Clients
o Sphere of Influence
o Active Clients
· Tracking the Market
o Your Market Area
o FMLS Numbers
o Absorption Report
by Dana Sparks
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