December 2015

December 01, 2015

In today’s modern world, we can easily communicate directly with the customers using various social media platforms; and we can talk and share information using different channels. With advanced options like these, if often becomes difficult to understand why go to the effort and expense of hosting a live customer event or conference?

The fact is live events and conferences provide a powerful and effective way to improve the customer relationships, build personal loyalty and strengthen your personal reputation. Most importantly, it plays a great role in creating a buzz around the newly launched products or services. In the light of an increasing dependence on advanced communication systems via mobile and social media, the conferences provide an excellent way of fostering personal relationships with the customers and suppliers.

The live conferences pay utmost emphases on face-to-face communication which others channels fail to offer. On the other hand, the well-organized conferences utilize latest technology to run seamlessly and work to strengthen your brand and build loyalty, increase sales, and generate referrals all together. Live conferences even play a great part in helping business owners’ network with customers or industry experts. No wonder, the connections can lead to innovation, opportunities, and important partnerships.

December 01, 2015

The event management industry has evolved very quickly and it makes a quite lot of sense to have updated information circulate. So, it is best advised to implement innovative and advanced marketing tips to your events for complete success.

Social Proof

Get in touch with your past event attendees and highlight their testimonies to showcase the world how worthwhile it is to attend your events. Just in case your registration numbers are a bit substantial, add a quick counter button to your site as people start registering.

Promote your Location

How about promoting the location of your event? Well, never underestimate the power of a location as it does matter, and for all good reasons. If you have an attractive event location, tap into its positive features to spread the word.

Advance Planning

True, not everyone has a couple of months to start planning in advance, but just in case you have, it’s bliss. Most importantly, the sponsors generally like to have over 10 – 12 months in advance notice to get on board for an event. Creating a promotional calendar can be helpful!


No matter how old or new your event is, always maintain a blog that puts the focus on the possible purposes, goals, and educational aspects. Apart from boosting the organic search results around the event, it will also act as a promotional campaign.