August 2015

August 27, 2015

Communication has become extremely convenient in every possible aspect of life, and the same must be included when planning or organizing an event. Integrating the right communication tactics can play a vital part in improving the ability to connect with the right people. Here are some easy ways to improve and expand communication skills as an organizer.

Efficient Emails

Email is quite important for every event planner as everyday one need to send different messages in order to make an event successfully. All your emails must be short, sweet and most importantly possess all the required information. Be polite and gracious in your tone, and just don’t beat around the bush. Get to the point as fast as possible, brief emails are always better.

Keep an Eye on Details

A great chunk of communication success floats on what others have to say. This makes it important for you to listen what others have to say on a particular topic. It will help you to know what is the client’s envision for the event. Be sure to take notes during the entire correspondence and keep the notes well organized.

Follow-up is a Must

As an event organizer, it is important for you to follow up with everyone possible. With so many things to take care of, people often forget about your event. Stay in touch with your clients, attendees, sponsors, vendors and everyone else you feel are important. This will help you earn immense goodwill and keep you updates.

August 24, 2015

Dealing with complains of the customers effectively and efficiently is indeed one of the most important soft skills of an event organizer. This becomes all the more significant particularly if the feedback comes in the middle of an ongoing event. In such a situation, the organizers get panicked and do not understand how to deal with the situation. Just in case you follow the wrong path, you will certainly lose a valued attendee. So, getting it right is the only way out.

Think Positively

This anyway may sound strange, but actually try to think of the complaint as a lesson. The attendee takes out time to give you an opportunity to fix your mistake. Respect it and take it positively to make your event successful.


Don’t be in a rush and rather make sure to gather the full facts of the situation before actually jumping in. Give enough time to the attendee to take out his frustration and calm down. This will help you find the best possible solution and outcome.

Say Sorry

Just in case you feel that the complaint made by the attendee is well justified, don’t hesitate to say sorry. Giving heartfelt apologies to the attendee will definitely lift your image in front of them, moreover they will trust you.

August 01, 2015

We have all experienced it once; the discouragement that comes from planning an event which turned out to be a flop show. There can be nothing more disastrous for an event organizer than to put countless hours of hard work and sheer creativity into work, only to feel and realize that the work done wasn’t good enough. But living with this thought forever is much more dangerous. The only key to getting over such situations is to try and understand, what actually went wrong.

Stop Living with the Failure

First off, don’t let one, two, or even a few unsuccessful events make you believe that you, yourself are a failure. The fact that Michael Jordan lost more than 300 basketball games over the course of his career, in no way stopped him from going down in history as the greatest player of all time. You can still be (and probably are) an awesome event planner, even if you have a few duds under your belt. Not every event is going to be an amazing experience, and not every event should be. Some events exist to act as valuable lessons, and the events you learn the most from, are the ones that don’t go as well as you’d like. Problems and failures represent opportunities for innovation and growth. If you learn to look at your events in this way, you’re more likely to rise to the challenge next time.